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Head of Marketing

 Spotware Systems is looking for an experienced Head of Marketing who will promote Company’s products by building and implementing a solid marketing strategy.

Head of Marketing will be responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. Reporting directly to the Chief Executive Officer, the Head of Marketing primary responsibility is to act as a true partner to sales, a steward of the brand, and a catalyst for growth. 

Responsibilities:

  • Develop and lead the company’s marketing strategy and direct the execution of various marketing activities
  • Control the Marketing budget, conduct forecasts
  • Be the point of contact for all Marketing and Branding topics 
  • Drive our digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns)
  • Increase brand awareness
  • Conduct market research and personas to make better decisions on the respective geolocations strategies
  • Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads
  • Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions
  • Produce high-quality content for our customers such as market surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc.
  • Provide ongoing reporting, develop actionable insights, test and learn approach to new initiatives

Requirements:

  • Visionary with a driven personality, not only highly analytical and strategic but also creative and hands-on in nature
  • Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development
  • Strong understanding of inbound and outbound marketing for the enterprise, as well as “land and expand” B2B sales
  • Demonstrable experience of positioning a company in a competitive market and winning market share
  • ROI-driven approach to marketing and strong attention to detail
  • Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment
  • Good eye for design and creative assets
  • Low ego and high intellectual curiosity
  • Bachelor degree in Marketing, Media or Communications
  • 3+ years of relevant experience
  • Deep understanding of Forex market 
  • Strong project management skills
  • Strong knowledge of current online marketing concepts, strategy and best practice 
  • Excellent command of the spoken/written English language

Apply for this position