May 20, 2020
As we start to approach the end of our article series for startup brokers, having gone all the way from the first steps of starting your own brokerage to platform provider choice, liquidity provider choice, CRM and PSP selection, it is now time to address the importance of creating your own website.
Your Website - Why does it matter?
With the ongoing growth of the fintech industry, it’s only natural that the number of forex brokers increases alongside it. In other words - you got competition!
Your website is the face of your company - the number one place potential leads come to in order to make a choice of whether they will embark on their trading journey with you. So it’s only natural your website conveys trust and security, displays a fruitful offering, is well-designed, quick to load, easy to navigate, and not a challenge to stumble across in the first place.
Now, where to begin?
The Basic Components
The forex industry is one of the most competitive in the world, so ranking high enough in the search engine is of prime importance. Needless to say, appearing at the very top of google search will take an enormous amount of budget, so you may want to start with the path of organic SEO for your website, backed by a good landing page for your paid marketing options.
A simple, yet catchy logo is a must to cement your brand image in the minds of your customers. Further, branding can go a very long way! Having your very own, branded trading app is a good place to begin. cTrader, for instance, grants the option of your personal trading app, so users can find you in the Google Play and App Store by simply typing the name of your brokerage.
Flaunt what you have, but don’t overdo it. It’s great to let people know what you have to offer, but crowding your website with unnecessary information tends to make customers overwhelmed and creates messiness.
Did you know that as much as 40% of users will abandon a webpage that doesn’t load within 3 seconds? Up that to 53% on mobile. The speed of your website (and logically, even more so your trading platform) is of extreme importance, so make sure your website is both quick to load and easy to navigate. When it comes to trading platforms, cTrader has the speed factor covered on both - desktop and mobile devices.
The more instruments you have to offer - the better. Ideally, you want to span all asset classes: forex pairs, shares, indices, commodities and ETFs.
Take a look at what your liquidity provider already has available, and make sure all options are listed. Often, liquidity providers will make additions to the available instruments, but at the end of the day it’s up to you as a broker to list them.
Moreover, an offering of trading terms applicable to a wider group of customers increases your chances in the industry: different account types, Islamic account options and more.
We already mentioned the importance of conveying trust and this is what your regulations and awards can serve to do. Displaying your regulation in a clear manner on your webpage adds the very-desired sense of security, while your awards serve as proof of global recognition and satisfied clientele.
All in all, there are quite a few aspects to consider in making it right, but the prime focus is your very own brand image. Proper SEO practices, smart design and cTrader’s white label and branding solutions may just be the right starting point.
If you wish to find out more about your branding opportunities, don’t hesitate to reach out to us today.