Aleks Kozlov, General Manager at cTrader Store, sat down with Gerald Segal at FX News Group to discuss how cTrader Store improves client acquisition for brokers, opens new monetisation opportunities for partners and makes it easier for traders to get started. He also shared how free cloud execution changes the algo trading experience and how to get started as a seller in Store.
Key takeaways
- How cTrader Store drives broker growth
Instead of just opening an account, traders get instant access to high in-demand trading tools. That makes the whole trading proposition more appealing. Store also gives brokers full control over how they deliver trading products to clients, whether by offering them for free, providing discounts or sharing curated strategies. On top of that, cTrader Leads programme helps brokers attract prospective clients for free and increase live trading conversion through cTrader products.
- cTrader Store Affiliate Programme
The programme creates two revenue streams from the same audience. On one side, partners continue earning from the broker in line with their IB model. On the other, they can generate income through Store, both from products and seller revenue.
- Advantages of cTrader’s free cloud execution for algo trading
With cTrader Cloud, trading bots (cBots) can run in the cloud for free, so there is no need for a separate VPS, and traders can access this 24/7 from any device.
- How easy it is to become an algo developer in Store
cTrader offers native Python and C# support for building trading algorithms. AI-assisted development tools like Claude make that process even easier by helping generate logic, draft or refine code and speed up prototyping.
- What’s next for cTrader Store
Subscriptions, further affiliate expansion, deeper IB + Store connections and much more.
Read the full interview here.
