B2B Marketing Manager

Spotware Systems is looking for an ABM professional to perform customer development, manage the full cycle of lead generation and nurturing, and organize client events to support the launch of new fintech products. This role includes responsibilities for full-cycle marketing activities.

Responsibilities

  • Conduct market research on fintech platforms and FX/CFD industry trends
  • Developing and implementing marketing strategies for fintech products.
  • Develop value propositions and create conversion-focused sales scripts for key decision makers
  • Produce marketing assets 
  • Participate and host industry events/webinars/workshops
  • Build AI-powered prospect lists and develop personalized outreach campaigns
  • Execute multi-channel campaigns with performance-optimized creatives
  • Implement HubSpot CRM with automated content nurture streams for Sales funnel
  • Develop and maintain analytics dashboards (HubSpot and PowerBi)
  • Deploy AI tools for content generation and process automation
  • Manage marketing budget 
  • Coordinate with global marketing, content, product and sales teams for aligned execution

Requirements

  • 5+ years of professional experience
  • Experience in ABM marketing within SaaS/fintech sectors
  • Tools: HubSpot, Power BI, LinkedIn Ads, Clay.com, LinkedIn Sales Navigator, n8n.io, AI SDKs familiarity 
  • Experience with client events for B2B/SaaS products
  • Experience using AI SDKs to address marketing needs
  • Proficiency in copywriting
  • Data-driven mindset
  • Professional working proficiency in English 

Conditions

  • Competitive remuneration reflecting your skills, contribution, and experience.
  • Comprehensive private medical insurance for your peace of mind and well-being.
  • Relocation support package (if applicable) — including visa and work permit arrangements to ensure a smooth move to Cyprus.
  • Welcome Baby Bonus to celebrate life’s most joyful milestones.
  • Birthday Voucher to make your special day even brighter.
  • Fully equipped, modern workplace offering daily fresh fruits, Wednesday breakfasts, Thursday pizza days, and Friday snacks — because great work deserves great food.
  • Sports and wellness benefits, including company-subsidized gym memberships and wellness programs to help you stay active and energized.
  • Support with integration into life in Cyprus, including guidance on local healthcare, banking, and accommodation.
  • Continuous learning and professional growth opportunities, including internal training, conferences, and skill-development initiatives.
  • Greek language classes to help you adapt smoothly to local life and culture.