As we start to approa​ch the end of our ar​ti​cle se​ries for star​tup bro​kers, having gone all the way from the fir​st ste​ps of star​ting your own bro​ke​ra​ge to pla​tform provi​der choi​ce, li​qui​di​ty provi​der choi​ce, CRM and PSP se​le​ction, it is now time to addre​ss the impor​tan​ce of crea​ting your own we​bsi​te.

Your We​bsi​te - Why does it ma​tter?

With the on​going gro​wth of the fin​te​ch in​du​stry, it’s only na​tu​ral that the nu​mber of fo​rex bro​kers in​crea​ses along​si​de it. In other wor​ds - you got co​mpe​ti​tion!

Your we​bsi​te is the face of your co​mpany - the nu​mber one pla​ce po​ten​tial lea​ds come to in or​der to make a choi​ce of whe​ther they will embark on their tra​ding jour​ney with you. So it’s only na​tu​ral your we​bsi​te conve​ys tru​st and se​cu​ri​ty, di​spla​ys a frui​tful offe​ring, is well-de​si​g​ned, qui​ck to load, easy to navi​ga​te, and not a cha​llen​ge to stu​mble acro​ss in the fir​st pla​ce.

Now, whe​re to be​gin?

The Ba​sic Co​mpo​nen​ts

• SEO & Lan​ding Page

The fo​rex in​du​stry is one of the most co​mpe​ti​tive in the wor​ld, so ran​king high enou​gh in the sear​ch engi​ne is of pri​me impor​tan​ce. Nee​dle​ss to say, appea​ring at the very top of goo​g​le sear​ch will take an enor​mous amount of bu​d​get, so you may want to start with the path of or​ga​nic SEO for your we​bsi​te, ba​cked by a good lan​ding page for your paid mar​ke​ting options.

• Logo & Bran​ding

A si​mple, yet ca​tchy logo is a must to ce​ment your brand ima​ge in the min​ds of your cu​sto​mers. Fur​ther, bran​ding can go a very long way! Having your very own, bran​ded tra​ding app is a good pla​ce to be​gin. cTra​der, for in​stan​ce, gran​ts the option of your per​so​nal tra​ding app, so users can find you in the Goo​g​le Play and App Sto​re by si​mply typing the name of your bro​ke​ra​ge.

• Clear Offe​ring & Clean De​si​gn

Flaunt what you have, but don’t over​do it. It’s great to let peo​ple know what you have to offer, but cro​wding your we​bsi​te with un​ne​ce​ssary in​for​ma​tion ten​ds to make cu​sto​mers over​whe​lmed and crea​tes me​ssi​ne​ss.

• We​bsi​te Speed & User-Frien​dli​ne​ss

Did you know that as much as 40% of users will aban​don a we​bpa​ge that doe​sn’t load wi​thin 3 se​con​ds? Up that to 53% on mo​bi​le. The speed of your we​bsi​te (and lo​gi​ca​lly, even more so your tra​ding pla​tform) is of extre​me impor​tan​ce, so make sure your we​bsi​te is both qui​ck to load and easy to navi​ga​te. When it co​mes to tra​ding pla​tfor​ms, cTra​der has the speed fa​ctor cove​red on both - de​sktop and mo​bi​le devi​ces.

• In​stru​ment Se​le​ction & Tra​ding Con​di​tions

The more in​stru​men​ts you have to offer - the be​tter. Idea​lly, you want to span all asset cla​sses: fo​rex pairs, sha​res, in​di​ces, co​mmo​di​ties and ETFs.

Take a look at what your li​qui​di​ty provi​der alrea​dy has avai​la​ble, and make sure all options are li​sted. Often, li​qui​di​ty provi​ders will make addi​tions to the avai​la​ble in​stru​men​ts, but at the end of the day it’s up to you as a bro​ker to list them.

Mo​reover, an offe​ring of tra​ding ter​ms appli​ca​ble to a wi​der group of cu​sto​mers in​crea​ses your chan​ces in the in​du​stry: di​ffe​rent account types, Isla​mic account options and more.

• Re​gu​la​tions & Awar​ds

We alrea​dy men​tio​ned the impor​tan​ce of conve​ying tru​st and this is what your re​gu​la​tions and awar​ds can se​rve to do. Di​spla​ying your re​gu​la​tion in a clear man​ner on your we​bpa​ge adds the very-de​si​red sen​se of se​cu​ri​ty, whi​le your awar​ds se​rve as proof of glo​bal re​co​g​ni​tion and sa​ti​sfied clien​te​le.

All in all, the​re are qui​te a few aspe​cts to con​si​der in ma​king it ri​g​ht, but the pri​me fo​cus is your very own brand ima​ge. Pro​per SEO pra​cti​ces, smart de​si​gn and cTra​der’s whi​te la​bel and bran​ding so​lu​tions may just be the ri​g​ht star​ting point.

If you wish to find out more about your bran​ding oppor​tu​ni​ties, don’t he​si​ta​te to rea​ch out to us to​day.

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