As we start to approach the end of our article series for startup brokers, having gone all the way from the first steps of starting your own brokerage to platform provider choice, liquidity provider choice, CRM and PSP selection, it is now time to address the importance of creating your own website.

Your Website - Why does it matter?

With the on​going gro​wth of the fin​te​ch in​du​stry, it’s only na​tu​ral that the nu​mber of fo​rex brokers increases alongside it. In other words - you got competition!

Your we​bsi​te is the face of your co​mpany - the nu​mber one pla​ce po​ten​tial lea​ds come to in or​der to make a choi​ce of whe​ther they will embark on their tra​ding jour​ney with you. So it’s only na​tu​ral your we​bsi​te conve​ys tru​st and se​cu​ri​ty, di​spla​ys a frui​tful offe​ring, is well-de​si​g​ned, qui​ck to load, easy to navi​ga​te, and not a cha​llen​ge to stu​mble acro​ss in the fir​st pla​ce.

Now, where to begin?

The Basic Components

• SEO & Landing Page

The forex industry is one of the most competitive in the world, so ranking high enough in the search engine is of prime importance. Needless to say, appearing at the very top of google search will take an enormous amount of budget, so you may want to start with the path of organic SEO for your website, backed by a good landing page for your paid marketing options.

• Logo & Branding

A simple, yet catchy logo is a must to cement your brand image in the minds of your customers. Further, branding can go a very long way! Having your very own, branded trading app is a good place to begin. cTrader, for instance, grants the option of your personal trading app, so users can find you in the Google Play and App Store by simply typing the name of your brokerage.

• Clear Offering & Clean Design

Flaunt what you have, but don’t over​do it. It’s great to let peo​ple know what you have to offer, but cro​wding your we​bsi​te with un​ne​ce​ssary in​for​ma​tion ten​ds to make cu​sto​mers over​whe​lmed and crea​tes me​ssi​ne​ss.

• Website Speed & User-Friendliness

Did you know that as much as 40% of users will aban​don a we​bpa​ge that doe​sn’t load wi​thin 3 se​con​ds? Up that to 53% on mo​bi​le. The speed of your we​bsi​te (and lo​gi​ca​lly, even more so your tra​ding pla​tform) is of extre​me impor​tan​ce, so make sure your we​bsi​te is both qui​ck to load and easy to navi​ga​te. When it co​mes to tra​ding pla​tfor​ms, cTra​der has the speed fa​ctor cove​red on both - de​sktop and mo​bi​le devi​ces.

• Instrument Selection & Trading Conditions

The more instruments you have to offer - the better. Ideally, you want to span all asset classes: forex pairs, shares, indices, commodities and ETFs.

Take a look at what your li​qui​di​ty provi​der alrea​dy has avai​la​ble, and make sure all options are li​sted. Often, li​qui​di​ty provi​ders will make addi​tions to the avai​la​ble in​stru​men​ts, but at the end of the day it’s up to you as a bro​ker to list them.

Moreover, an offering of trading terms applicable to a wider group of customers increases your chances in the industry: different account types, Islamic account options and more.

• Regulations & Awards

We already mentioned the importance of conveying trust and this is what your regulations and awards can serve to do. Displaying your regulation in a clear manner on your webpage adds the very-desired sense of security, while your awards serve as proof of global recognition and satisfied clientele.

All in all, the​re are qui​te a few aspe​cts to con​si​der in ma​king it ri​g​ht, but the pri​me fo​cus is your very own brand ima​ge. Pro​per SEO pra​cti​ces, smart de​si​gn and cTra​der’s whi​te la​bel and bran​ding so​lu​tions may just be the ri​g​ht star​ting point.

If you wish to find out more about your bran​ding oppor​tu​ni​ties, don’t he​si​ta​te to rea​ch out to us to​day.

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