Once again, Spo​twa​re sha​kes up the fi​nan​cial in​du​stry by in​t​ro​du​cing Cu​stom Push No​ti​fi​ca​tions for its cT​ra​der mo​bi​le apps and offe​ring its clien​ts a new co​mpe​ti​tive advan​ta​ge. Cu​stom Push No​ti​fi​ca​tions allow bro​kers to send push no​ti​fi​ca​tions on tra​ders’ mo​bi​le apps di​re​ctly from cB​ro​ker, en​han​cing the user's expe​rien​ce and boo​sting the en​ga​ge​ment rate of tra​ders.

The​se no​ti​fi​ca​tions can be fi​lte​red by group and lan​gua​ge, allo​wing bro​kers to be​tter ta​r​get their au​dien​ce, and they allow for deep lin​king as well, ena​bling tra​der actions in fe​wer ste​ps. This fea​tu​re he​lps bro​kers to in​c​rea​se reve​nue, bui​ld au​dien​ce re​la​tion​shi​ps, and get users back into the mo​bi​le app, by sen​ding real-time upda​tes about ma​r​ket news, tren​ding tra​ding symbo​ls, or ne​wly-laun​ched pro​mo​tions for their tra​ders.

The​re are a ple​tho​ra of be​ne​fi​ts when using cT​ra​der’s push no​ti​fi​ca​tions. Bro​kers can rea​ch users whe​never they want, th​rou​gh the imme​dia​te di​st​ri​bu​tion of news, an​noun​ce​men​ts, tra​ding sti​mu​li and other en​ga​ging con​tent, he​lping them to stand out from the co​mpe​ti​tion. Un​li​ke so​cial me​dia whe​re users’ fee​ds are floo​ded with brand me​ssa​ging and di​st​ra​cting po​sts, push no​ti​fi​ca​tions are di​re​ct, he​lping bro​kers bui​ld more per​so​nal re​la​tion​shi​ps with their users.

Ano​ther be​ne​fit of push no​ti​fi​ca​tions is that bro​kers can en​ga​ge their users with hi​g​hly cu​ra​ted con​tent, by aler​ting them about upco​ming even​ts, spe​cial pro​mo​tions and upda​tes, re​su​lting in an in​c​rea​se in brand awa​re​ne​ss, cu​sto​mer re​ten​tion, and conver​sion ra​tes wi​thout any ext​ra ma​r​ke​ting bu​d​get.

Wi​lliam Awei​da, the Bu​si​ne​ss Deve​lo​pment Ma​na​ger at Spo​twa​re, said. “Push No​ti​fi​ca​tions are un​dou​bte​dly an effe​ctive and free ma​r​ke​ting co​mmu​ni​ca​tion chan​nel for bro​kers and what sets this apa​rt from other ma​r​ke​ting me​tho​ds is that ever​yo​ne has their mo​bi​le wi​thin their rea​ch at any given time. On top of that, the fea​tu​re is not re​st​ri​cted to ma​r​ke​ting and pro​mo​tio​nal pu​r​po​ses only. It can be used to de​liver use​ful in​fo​r​ma​tion, ma​r​ket aler​ts, in​du​stry news and wha​tever a bro​ker wan​ts to in​fo​rm the tra​ders about”.

Mo​bi​le Push No​ti​fi​ca​tions are an exce​llent way to boo​st in-app conver​sion ra​tes, li​fe​ti​me va​lue, and most impo​r​tan​tly reve​nue as they provi​de gua​ran​teed imp​re​ssions sin​ce users are sure to see the​se no​ti​fi​ca​tions po​pping up on their mo​bi​le sc​reens.