Custom Mobile Push Notifications available for cTrader brokers

Once again, Spo​twa​re sha​kes up the fi​nan​cial in​du​stry by in​tro​du​cing Cu​stom Push No​ti​fi​ca​tions for its cTra​der mo​bi​le apps and offe​ring its clien​ts a new co​mpe​ti​tive advan​ta​ge. Cu​stom Push No​ti​fi​ca​tions allow bro​kers to send push no​ti​fi​ca​tions on tra​ders’ mo​bi​le apps di​re​ctly from cBro​ker, en​han​cing the use​r's expe​rien​ce and boo​sting the en​ga​ge​ment rate of tra​ders.

These notifications can be filtered by group and language, allowing brokers to better target their audience, and they allow for deep linking as well, enabling trader actions in fewer steps. This feature helps brokers to increase revenue, build audience relationships, and get users back into the mobile app, by sending real-time updates about market news, trending trading symbols, or newly-launched promotions for their traders.

The​re are a ple​tho​ra of be​ne​fi​ts when using cTra​der’s push no​ti​fi​ca​tions. Bro​kers can rea​ch users whe​never they want, throu​gh the imme​dia​te di​stri​bu​tion of news, an​noun​ce​men​ts, tra​ding sti​mu​li and other en​ga​ging con​tent, he​lping them to stand out from the co​mpe​ti​tion. Un​li​ke so​cial me​dia whe​re users’ fee​ds are floo​ded with brand me​ssa​ging and di​stra​cting po​sts, push no​ti​fi​ca​tions are di​re​ct, he​lping bro​kers bui​ld more per​so​nal re​la​tion​shi​ps with their users.

Another benefit of push notifications is that brokers can engage their users with highly curated content, by alerting them about upcoming events, special promotions and updates, resulting in an increase in brand awareness, customer retention, and conversion rates without any extra marketing budget.

William Aweida, the Business Development Manager at Spotware, said. “Push No​ti​fi​ca​tions are un​dou​bte​dly an effe​ctive and free mar​ke​ting co​mmu​ni​ca​tion chan​nel for bro​kers and what sets this apart from other mar​ke​ting me​tho​ds is that ever​yo​ne has their mo​bi​le wi​thin their rea​ch at any given time. On top of that, the fea​tu​re is not re​stri​cted to mar​ke​ting and pro​mo​tio​nal pur​po​ses only. It can be used to de​liver use​ful in​for​ma​tion, mar​ket aler​ts, in​du​stry news and wha​tever a bro​ker wan​ts to in​form the tra​ders about”.

Mobile Push Notifications are an excellent way to boost in-app conversion rates, lifetime value, and most importantly revenue as they provide guaranteed impressions since users are sure to see these notifications popping up on their mobile screens.