Andrew Saks-McLeod, CEO at FinanceFeeds.com (the world’s interactive Forex industry news source, providing real-time company information, news, and current affairs from within the FX industry worldwide) stated in a recent interview with James Glyde, Business Development Manager for cTrader: "Long before a trading account is funded and the full functionality of a platform is appreciated, the initial role of the trading platform is to go one step further than a company’s website and branding, and to engage traders with ultra-modern features and ergonomic sophistication in order to retain their business."In the interview, James Glyde talks about the important factors to consider when choosing a platform, both from the perspective of the brokerage wishing to onboard clients, as well as for traders. "Brokers are always seeking new ways to differentiate themselves from their competition and develop their image to attract new traders, the key concepts used are transparency, interest alignment, high standard of trading infrastructure, superior customer support, execution model and execution speed." - says James Glyde about the importance of platform diversity. To read the full interview, please follow this link.