PPC Marketing Specialist
Spotware Systems is looking for a motivated junior+/middle PPC Marketing Specialist who will join our rapidly growing Marketing team.
Responsibilities:
- Develop, execute and manage Google Ads and paid social media campaigns that drive targeted site traffic, leads and sales for our products:
- Track campaign results, adjust, and optimize the digital efforts.
- Checking the current performance of Google Ads
- Reviewing Google Ads targeting
- Launching new Google Ads campaigns
- Optimising Google Ads campaigns
- Provide Google Ads recommendation
- Google Ads Reporting
- Perform keyword research and create SEM strategies based on stated business goals.
- Create high-performance PPC ads and landing page copy that drives conversions.
Requirements:
- 1.5 + professional work experience managing all aspects of Google PPC campaigns, ideally in an agency work environment.
- Bachelor degree in Marketing or anything related.
- Experience managing multiple clients and campaigns.
- Current Google AdWords / Google Analytics/ Bing Ads Certifications.
- Working knowledge of Google Analytics
- Strong proficiency with WordPress
- Intricate knowledge of paid advertising best practices
- Advanced knowledge of Excel and PowerPoint applications.
- Experience with search, display, remarketing campaigns in product software development companies
- Experience using Google Analytics or an equivalent product and other tools to maximize effectiveness
- Good understanding of digital marketing KPIs and ROI
We offer:
- Competitive remuneration
- Opportunities for professional growth
- Friendly working environment, corporate events
- Fully equipped office with fruits and snacks
.
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